Storm in a coffee cup: 100 yen coffee in Japan
Coffee / Japan

Storm in a coffee cup: 100 yen coffee in Japan

(Reuters) – Japan’s convenience store operators are jostling for eminence in a famously cut-throat industry, and one product has come up trumps for the market’s top players – coffee. Millions and millions of cups of it. Inspired by a popular 100 yen ($0.93) blend launched by McDonald’s in 2008, Seven-Eleven touched off a boom in … Continue reading